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Lehigh Valley HUG Blog

LV HUG presents The State of Inbound, Lead Attribution and features an IBM Watson Case Study

Jun 13, 2017 | Recaps

On June 8th, 2017 the Lehigh Valley HUG spent an evening at the Bethlehem House Contemporary Art Gallery at 459 Main St, Bethlehem PA. The night was an opportunity for marketing and sales professionals, inbound marketers, and anyone interested in marketing technology to come together to network, have their questions answered, and gain inspiration from others. The night included presentations from leaders at SmartAcre who discussed the State of Inbound, the importance of Lead Attribution and a special case study on "0 to Acquired in 6 steps; An AlchemyAPI Case Study."


Michael Carroll - The State of Inbound


Michael Carroll, President at SmartAcre, explained The State of Inbound 2017 and reviewed the top marketing and sales challenges businesses face today. 

Sonya Hansen - IBM Watson Case Study

Sonya Hansen, Senior Director of Lead and Demand Generation for SmartAcre, told us an inspirational story about how Alchemy API went from 0 to aquired by IBM Watson in 6 steps with Inbound Marketing.

David Snyder - Lead Attribution

David Snyder, VP of Account Services at SmartAcre, provided actionable tips to improve your lead attribution, and why it's crucial for your company to tie results back to specific campaigns and channels. 

 
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The Lehigh Valley HubSpot User Group (HUG) is hosted by SmartAcre, Inc. and meets at convenient locations across the Lehigh Valley. It allows marketing and sales professionals, inbound marketers, and anyone interested in marketing technology to share expertise, collaborate on ideas, and gain the necessary knowledge to advance their digital skills.

Want to present at our next LV HUG? Contact us! We're always looking for guest bloggers and speakers!

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