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Lehigh Valley HUG Summer Meetup Recap

Jun 29, 2018 | lvhug, seo, design, GDPR

The Lehigh Valley HubSpot Users Group (LVHUG) met on Wednesday, June 20th for a summer happy hour complete with networking, tacos, and TED-style marketing presentations. SmartAcre B2B demand gen experts in SEO, design, and campaign strategy gave short presentations complete with actionable tactics.

Here’s what went down at our last meetup:

SEO: What To Do When Your Organic Traffic Drops

Stephanie Alvarado, Inbound Marketing Associate and SEO expert at SmartAcre, covered what to do when you notice a drop in organic traffic to your site. While dealing with SEO issues can be frustrating at times, getting to the root of your decreases in traffic can be as simple as asking yourself the right questions and knowing how to use the tools available to you.

 

Get The Slides

Become an SEO hero for your organization with these resources shared in the presentation 
MozCast - Report forecasting change in Google's algorithm. 
Google Trends - Google public web facility demonstrating how often a particular search term is entered based on location. 
Google’s March Algorithm update - Inside look into one of the most impactful Google algorithm update launches this year. 
Guide to Content Pruning How to improve your SEO by "pruning" underperforming content that could be bringing your whole site down.   
Moz Link Explorer - Analyze links and perform competitive research with this new and improved live link index. 
Anatomy of Perfectly Optimized Page - Brian Deans guide to On-page SEO. 

Design Tips & Tricks to Accelerate Your Campaigns

Greg Pammer, Interactive Designer at SmartAcre, presented hands-on design tactics anyone can use to take their marketing campaigns to the next level. Good design is crucial to facilitating the process of helping your prospects fulfill their goals while building trust with your brand, but you don’t have to be a designer to know where to begin when creating intuitive visuals. 

 

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Use these design tools and resources shared in the presentation to get started
Free Stock Photo Sites
Pexels.com
Pixabay.com
Unsplash.com

Photo Editing for Everyone
Befunky.com

Find Font Pairings:
fonts.google.com

Your Email Marketing Strategy Post - GDPR

Brian Mather, Account Strategist at SmartAcre, gave us an overview of some of the challenges presented by the General Data Protection Regulation (GDPR) that went into effect on May 25th. Brian shared how the new regulations impact your email marketing strategy, as well as what to consider before moving forward with new email marketing campaigns.

 

Get The Slides

 Make sure your organization is GDPR compliant with these resources mentioned in the presentation
Hubspot’s Playbook & Product Readiness Guide
Full text of the GDPR
SmartAcre’s GDPR Guide

The Lehigh Valley HubSpot User Group is hosted by SmartAcre and features quarterly meetups where local marketing and sales professionals can come together to network, share ideas, and learn more about digital marketing strategies and automation. Couldn’t make our last meetup? Don’t miss another chance to discuss tactics for success, sign up to receive alerts and updates on our upcoming events.

Leave a comment below to let us know how these resources help you or what you would like to see more of in the future! 

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