Check out the Lehigh Valley HubSpot User Group Recap https://hubs.ly/H0cRyrF0 and get the General Data Protection Regulation (GDPR) slideshow sharing how the new regulations should be impacting your email marketing strategy.
4. GDPR: 101
What is it?
Does it apply to me?
Disclaimer: This presentation is neither a magnum opus on EU data privacy nor legal advice for your company to use
in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better
understand how HubSpot has addressed some important legal points. This legal information is not the same as legal
advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if
you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this as
legal advice, nor as a recommendation of any particular legal understanding.
#lvhug
5. GDPR: now what?
Stay Calm and Market on
●Decide your approach
●Plan. Execute. Move forward.
○ Segment
○ Re-permission
○ Site updates
#lvhug
6. GDPR: obstacle
or opportunity
You decide.
●Contacts are telling you exactly
what they want from you
●You get to build trust
●You can focus for results
#lvhug