Lehigh Valley HubSpot Users Group

Register for our June 8th event


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Who should attend?

The Lehigh Valley HubSpot User Group (HUG) brings together marketing and sales professionals, lead and demand generation experts, and anyone interested in marketing technology to share expertise and hone their skills. These group meetings focus on marketing and sales technology and best practices to engage with people throughout the buyers’ journey. The Lehigh Valley HUG is hosted by SmartAcre, Inc. and meets at convenient locations across Allentown, Bethlehem and Easton.


Previous Meeting

June 8th, 2017

The Lehigh Valley HUG meeting was held at the Bethlehem House Gallery. We discussed multiple topics including the State of Inbound 2017, Lead Attribution, and an IBM Watson Case Study. 

Become a Member

We're currently planning our next HUG event. If you would like to receive notifications about the next event, please register to become a member.  

Our Speakers


Michael Carroll

President - SmartAcre

Michael has extensive experience with B2B and technology companies from tactical level execution of digital marketing to organization-wide strategy for multi-billion dollar companies. Mike is able to simplify complex B2B products/services and deliver solutions that tell our clients’ stories more effectively. He holds a BA from Bloomsburg University of Pennsylvania and has been delivering digital marketing solutions since 2000.

Sonya Hansen

Sr. Director, Lead and Demand Generation

Sonya has a knack for tactically executing metrics-based results and building strong teams. Day-to-day, she is focused on leading agile teams that seek to align product, marketing and sales led by integrated campaigns that support strategic objectives, align with sales' goals, and nurture relationships with prospects and customers.


Dave Snyder

VP, Account Services

David oversees the account team with digital strategy and client success at SmartAcre for their portfolio of B2B companies including IBM Watson, PolyOne, Smartling and Real Capital Analytics. His background is in user experience and design focused on maximizing user engagement to increase lead generation.